What is Flor Ecuador Certified®?

Flor Ecuador Certified Certified® a certification standard for sustainable flower and foliage production, export, and marketing systems in Ecuador

Did you know?

The Flor Ecuador V 5.0 Certification aligns with Ecuador's efforts to participate in the ecological transition and combat climate change. This will strengthen the verification, control, and monitoring of certain sustainability indicators. 

Evolution of the Scheme

Version 5.0

 Integration of due diligence and international standards

Standard Level

National sectoral strengthening

Learn more about the Standard Level

PLUS Level

International recognition

Learn more about the PLUS Level

It applies to the production, export and marketing of flowers and foliage.

Certification objectives

Ensure the safety and health of workers.

Incorporate efficient management of natural resources and establish sustainable processes for environmental care. 

Comply with the labor rights of workers that guarantee their well-being on the farms. 

Approvals

Flor Ecuador Certified® is aligned with the leading national and international sustainability and quality standards. These certifications guarantee that our certification is recognized, trusted, and competitive globally:

  • Compliance with BPA certification is mandatory for applicable export sectors (flower and ornamental export does apply), through theResolution No. 038, in its Article 1.-: 

"Establish mandatory implementation and certification of Good Agricultural Practices for suppliers of exporting companies in order to safeguard international trade in agricultural products."

  • EXPOFLORES and AGROCALIDAD signed a macro agreement harmonizing Flor Ecuador certification with the BPA scheme. 

These approvals allow certified Ecuadorian flower companies to compete on equal terms in the world's most demanding markets, strengthening their reputation and commercial access.

Flor Ecuador Technical Committee

The Flor Ecuador Technical Committee is a regulatory advisory committee comprised of professional members of the floriculture sector and professionals specializing in areas of interest for the scope of the regulations. 

Mission

The committee's purpose is:  

  • To promote joint cooperation between member companies in the floriculture sector and experts with the goal of harmonious development of the standard. 

  • Have a team technical to guide and advise on measures techniques to be specified in the regulations 

Why is the Technical Committee important?

The committee ensures that the regulations Flor Ecuador® is aligned with the best practices in the sector, responding to the needs of quality, sustainability and continuous improvement. 

Regulations of the Technical Committee

Full members

Johnny Maya

President

Roberto Toscano

Vice President

Joanna Manangón

Vocal

María Gaibor

Secretariat

Expoflores

Alternate members and advisors

Diego Pazmay

President

Florícola San Isidro Labrador Florsani SAS

Juan Pablo Caiza

Vice President

Denmar SA

Alberto Maldonado

Vocal

Pontetresa Investments

Edwin Cáceres

Adviser

Central University of Ecuador

Ernesto Soria

Adviser

Independent Consultant S&D Consulting

Elizabeth Urbano

Advisor

University of the Armed Forces ESPE

Thalia Reyes

Advisor

Expoflores

Andrea Contreras

Advisor

Expoflores

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